The genius of Spotify Wrapped, the only marketing campaign I add to my calendar. Social Media Analyzation - Spotify Wrapped - Madeline Potter. The Intern Who Created Spotify Wrapped’s Story Format Never Got Her Due.
#HOW TO REPLAY SPOTIFY WRAPPED 2021 FREE#
Spotify Wrapped is free advertising that says nothing about the joy of music. Spotify Wrapped 2021 is ready to share your music listening history with everyone. Apple Music’s terrible year in review is giving me serious Spotify Wrapped FOMO. Apple Music Replay compiles your most-played songs from each year into playlists. Spotify beats Apple at its own game with its Wrapped year in review feature. The reason why Spotify Wrapped has been (and still is) popular to this day is because it is not seen as an ad, but more like a way to interact with others using a universal subject: music.īizzaco, M. Spotify found a very simple marketing tactic that allows users to do the marketing for them using their data, and all of this for free! Modern customers are perfectly aware that brands are acquiring data about them, so they might as well have fun with it! The music streaming market is already an extremely competitive industry, and brands have to showcase more than their in-app features in order to be successful. All unique features only available if you have an IOS device. Just look at their iMessage blue bubbles, their "Find my Friends", and their Airdrop function. Why did it take them so long to build basic infographics based on their consumer activity behaviour, and why, more significantly, did they overlook the sharable feature? To set itself apart from the competition, Apple is known for developing enhanced features that are solely available to Apple consumers. After a large number of Apple Music users requested a Spotify Wrapped equivalency, they were only provided with the same but without the most significant feature - the ability to share it. Similar to Spotify Wrapped, Apple Music Replay is a year-end summary function of the user’s listening behaviour, however, it is not designed to be shared on social media. Apple Music, Spotify’s main competitor, finally released their first Apple Music Replay in 2019.
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